![]() This means all plugins are perfectly integrated into Matomo and come with outstanding features and quality to grow your business. We are the creators of Matomo and know it better than anyone else. We will remind you about the subscription seven days before the end of the trial. Exporter marketplace free#This is why we give you a free 30 day trial. That's it.Īdvertising Conversion Export is hand-crafted by the makers of Matomo with top quality. To make this work all you need to do is to create an export in Matomo which will give you a unique URL which you can then define in your ad network. This works for visitors that had a click id directly (clickid was tracked in the same visit) or indirectly (click id was tracked in a previous visit). With this feature you have another option to automatically export conversions that were tracked in Matomo and import them in the ad networks you are using.As this has privacy, security and website page load implications it may be needed to go with another option. The most common might be to include a conversion pixel of the advertising network.To let the advertising network know which of the referred visitors converted you can choose between multiple techniques: With this feature Matomo will automatically store those IDs along with the visitors' data. For Google Ads this would be for example a parameter named gclid. When a visitor comes to your website, being referred by one of the supported advertising networks, the target url will be enriched by a unique click id of the Advertising Network. This feature helps you to easily set up an automated conversion import into various advertising networks. When you have this feature, then you get back the insights of which online ads are successful without needing to embed anything from a third party network. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment. "Half the money I spend on advertising is wasted the trouble is I don't know which half." goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. The problem is that including conversion pixels from these networks often require consent from users, or they might not meet the required privacy laws or security standards. Getting insights into the success of your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happen. Here at Matomo we are aware that using advertising networks like Google Ads, Microsoft Advertising or Yandex Ads is unavoidable for many businesses and organisations. ![]()
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